Curious since 1981;

Designer since 2006;

Multi-hyphenate leader since 2011. 

Hello, I’m Mona.

I am an Experience (UX/CX) Strategy and Service Design leader with 17+ years experience solving complex business problems across energy, healthcare, financial services, FMCG, government, and charity sectors.

I’m both a team lead and an individual contributor. I work with stakeholders across the entire discovery-to-delivery lifecycle. From setting a long-term vision, orchestrating cross-functional teams, or developing new product and service propositions, I help global organisations unlock new opportunities, enhance customer experiences, and drive business value.

I blend creativity, analytical rigour, and user-centered strategy to drive meaningful outcomes. I’m most excited about using design to tackle people, culture, and climate challenges.

Outside work: I ran an online fashion publication called The Genteel in 2011. I am currently a competitive cyclist with the 2024 National Championship time trial (10 mi distance) title.