Curious individual since 1981;
Purpose led designer since 2006;
High impact leader since 2011.
Hello, I’m Mona.
An Experience Strategy and Service Design leader with 17+ years of solving complex challenges across energy, healthcare, finance, FMCG, government, and the social sector.
My focus is helping organisations shape purpose-led strategies, enhance services and experiences, and unlock new opportunities for growth.
Equally comfortable leading teams and contributing directly, I move seamlessly between setting direction and rolling up my sleeves.
I work across the full discovery-to-delivery lifecycle, turning vision into roadmaps, propositions, and pilots that move work forward.
Strong collaborations are at the heart of my work — helping teams thrive through clarity, structure, and shared purpose.
Drawn to challenges of people, culture, and technology, I believe design has a critical role to play in enabling systems change.
